We build the s**t

Most consulting firms talk about “digital transformation.” We have built computer vision systems that track cattle in -20°F feedlots, museum exhibits at the Alamo, and GPS trackers that run 9 months on AA batteries.

15 years. Bootstrapped. Still here.

15

Years Bootstrapped

8+

Years Longest System
Running

3+

Years in Nebraska
Winters

34%

AI Performance Gain
(Peer-Reviewed)

Why we’re not like other consulting firms

Most firms have nice websites with stock photos and talk about their “proven methodology.” We have systems that have been running in production for 8+ years and peer-reviewed research published by university researchers.
We build complete systems, not just software
Need custom circuit boards? We design them. Need edge computing in harsh environments? 
We ruggedize it. Need it to run on solar power for a year? We optimize it. Hardware + software under one roof.
We have peer-reviewed research, not marketing claims
Our synthetic data approach was validated by University of South Carolina researchers and published in academic journals. Synthetic-trained models beat real-world training by 34% across 7 AI architectures. That’s science, not a blog post.
We stay for years, not months
We have clients we’ve worked with continuously for 8+ years. Our longest-running system has been in production since 2016. We’re not contractors who disappear after launch—we’re partners.
We’re small enough to actually care
30 people. Bootstrapped since 2010. No PE firms. No growth targets. Just engineering problems and clients who need them solved. When you email us, you get a real human, not a sales rep.
We’ve done weird projects you can’t google
Museum exhibits with BLE proximity detection. Virtual fun runs during COVID. Drumstick manufacturing tracking. 12-sensor enclosures for transmission line monitoring. If it’s weird and technical, we’ve probably built something similar.
We deliver faster, so you spend less
One client’s direct quote: “easily 2x the speed and had the ability to ‘just get it done.'” Invest in unparalleled quality and speed. Our efficiency ensures a lower total project cost, because fast, exceptional work pays dividends.

Projects that prove we can
build anything

These aren’t case studies written by marketing. These are production systems—some running for 8+ years—that we designed, built, and deployed. From Fortune 500 companies to museum exhibits.
Hardware
AI
AI Cattle Monitoring in Nebraska Feedlots
Designed custom hardware with Nvidia Jetson edge devices. Ruggedized enclosures survived 3+ years in temperatures below -20°F. Computer vision models trained on 100% synthetic data identified individual animals and estimated weight at 90% accuracy across thousands of head.
3+ years continuous operation
~10% feed cost reduction
13-month ROI
Entertainment
VR
IMAX Vision Pro Launch App
Built IMAX’s flagship application for Apple’s Vision Pro headset launch—one of the highest-profile platform launches in recent tech history. Multi-year partnership continues with immersive platforms.
Launch partner for major Apple platform
Ongoing multi-year relationship
Household name credibility
Enterprise
Travel
Real-Time SEM Bid Optimization (Fortune 500)
Built and led 30+ person engineering team for global travel company. Real-time Google Ads integration, competitive analysis, algorithmic bidding across thousands of keywords. 24 months continuous operation.
5% margin improvement (tens of millions)
Built 30+ person team
Real-time optimization at scale
Hardware
Tracking
GPS Cargo Tracker (9 Months on AA Batteries)
Custom GPS tracking device optimized for extreme battery life. Intelligent reporting intervals, sleep mode optimization, efficient chipset selection. Cost-effective design for large-scale deployment in logistics applications.
9 months continuous operation
AA battery power only
Optimized for scale
Non-Profit
Fitness
COVID Virtual Fun Run Platform
Built during pandemic for International China Concern. Enabled distributed participation when in-person events were impossible. Real-time tracking, leaderboards, social sharing, fundraising tools. Kept community engaged through lockdowns.
Built during COVID-19
Real-time distributed participation
Multi-year nonprofit relationship
Ecosystem
Compliance
Fleet Management Platform (8+ Years Running)
Complete ecosystem for SC Solutions: time tracking with complex overtime rules, DOT compliance, inspections, reporting. Mobile app for drivers, web platform for admin. Still adding features after 8 years in production.
8+ years continuous production
Multi-state compliance
Ongoing monthly updates
Hardware
Solar
Solar-Powered Transmission Line Sensors
Custom PCB design with 12 sensors (smoke, CO, vibration, tilt, gases). Solar panels with battery backup. LoRa daisy-chain communication across remote transmission lines. Complete end-to-end IoT solution from hardware to cloud.
Complete custom hardware design
Self-powered mesh network
Ruggedized for outdoor deployment
Interactivity
Arts & Culture
Interactive Exhibits (Alamo, San Diego Aquarium)
BLE proximity detection automatically displays content as visitors approach exhibits. Geolocation-based content for location-based social platform. Multi-year partnership with multiple application versions.
Deployed at major cultural institutions
Multi-year evolving relationship
Seamless visitor experience
Automation
AI
Automated Outbound Calling System
Web scraper ingests product website, feeds to LLM, AI agent calls prospects and answers questions dynamically based on website content. Real-time knowledge retrieval during calls. Complete autonomous system.
RAG + voice AI integration
Real-time conversational knowledge
Fully autonomous operation

Peer-Reviewed Research:

Not Marketing Claims

Our sister company Synetic pioneered synthetic data training validated by University of South Carolina researchers. Published in academic journals. Real science.

97.3%

Synthetic Training Accuracy

94.9%

Real-World Training Accuracy

+34%

Peak Performance Improvement

7

AI Architectures Tested
Published Research: DOI 10.13140/RG.2.2.29696.49920

Not your typical consulting
firm

Here’s what you’re actually choosing between when you evaluate partners:
Most Consulting Firms
“Digital transformation experts”
“Proven methodology”
“3,000+ developers on staff”
“We do everything for everyone”
Generic case studies
Process-heavy engagement
Rotate teams between projects
Sales reps, not founders
PE-backed growth targets
Cookie-cutter solutions
The Main Branch
Systems running 8+ years in production
Peer-reviewed research (34% gain)
30 people. Founder-led.
Built cattle monitoring, museum exhibits, GPS trackers
Specific, weird projects with real results
2x faster delivery (proven)
Multi-year client relationships
Email goes to the founder
Bootstrapped since 2010
Custom hardware + software

Let’s talk about what you’re building

No sales pitch. No discovery call with a junior account rep. Just a straightforward conversation with someone who’s been building systems for 15 years about whether we can help.
15 years building systems that work
© 2025 The Main Branch