Question: When you are the most recognizable name in visual entertainment and specialize in high end theaters, how do you break into the consumer market and deliver high quality display to the individual?
Answer: Develop products in the VR and gaming space.
IMAX has demanding standards in visual quality in order to maintain the high end brand expectation they’ve worked diligently to establish. This makes expanding to new platforms difficult but not impossible. When Apple’s new Vision Pro became capable of rendering movies that met these standards, TMB rushed quickly to develop IMAX presence on the Vision Pro when it launched.
